The Win: Turn Your Listing Into a Lead-Generation Tool

Professional-level members and above receive visibility through ABC's Member Directory.

As a Master Wedding Planner, don't treat your listing like a name in a database.

Treat it like a mini landing page for your business.

Put This Benefit to Work

Review your listing as if you were an engaged couple.

Ask:

• Is my information current?

• Is my website correct?

• Does my description reflect my specialty?

• Does my profile communicate my experience?

• Are my strongest markets represented?

• Does my branding match my current business?

Then add the directory to your credibility strategy.

Tell prospective clients:

"You can also find me through the Association of Bridal Consultants' professional directory."

Third-party professional validation builds trust.

Your One Win Challenge

Review and update your ABC profile this week.

Then track inquiries that come from ABC.

If you don't measure the source, you'll never know which benefits are producing results.