How Wedding Planners Structure Their Businesses (and Actually Make Money)
Successful wedding planners don’t rely on luck — they rely on structure.
Professional planners understand how to:
Create service packages
Price based on expertise and time
Build workflows and standard operating procedures
Diversify income streams (especially for off season)
Many planners earn income through:
Full-service planning
Month-of coordination
Design services
Destination wedding planning
Consulting and education
Education plays a critical role in helping planners understand what to charge, how to communicate value, and how to avoid burnout.
A well-structured business allows planners to grow sustainably — without sacrificing their personal lives or passion.
