BENEFIT #1: Your Master Wedding Planner Designation

Written By Veronica Foster

The Win: Turn Those Three Letters Into a Marketing Advantage

You've earned one of ABC's highest professional distinctions.

Don't hide it in the footer of your website.

Your MWP designation should be part of your positioning.

Put Your MWP to Work

1. Add MWP after your name.

Use it consistently on your:

  • Website

  • Email signature

  • Business cards

  • Proposals

  • Social media bios

  • Speaker biography

  • Media biography

  • Presentation materials

2. Explain what MWP means.

Your couples probably don't automatically understand the significance of the designation.

Create a section on your website explaining that becoming a Master Wedding Planner requires extensive professional experience, continuing education, industry involvement, leadership and evaluation by industry peers.

Don't simply say you're a Master.

Explain why that matters to the couple hiring you.

3. Build it into your consultation.

When discussing your experience, say something like:

"I'm a Master Wedding Planner through the Association of Bridal Consultants, which is ABC's highest professional planner designation."

Then connect that distinction to the client's experience.

Your designation isn't simply another credential.

It helps communicate:

Experience. Education. Professionalism. Leadership. Trust.

Your One Win Challenge

Google your business.

Look at your website, social profiles and professional biographies.

Can someone tell within 30 seconds that you're an ABC Master Wedding Planner—and understand why that matters?

If not, that's your win for this week.

ONE BENEFIT. ONE WIN.

You've earned the title.

Now make sure your market knows what it means.

Veronica Foster https://www.behindthescenesinc.com