A New Social Media Manager
Cathy MacRae is not your average entrepreneur. After a 15 year public teaching career (as a middle school band and choir teacher), she jumped feet first into her journey as a wedding planner (AKA small business owner and entrepreneur) in the fall of 2008. She will be the first to admit that trying to build a business in the middle of a recession was not easy, but it really forced her to focus and hone her skills to master basic marketing techniques and business practices. Within a few short years, she built Creative Weddings Planning & Design into a successful wedding and design business in Calgary, Canada. She primarily does weddings there and in the nearby Canadian Rocky Mountain communities of Banff, Canmore, and Lake Louise that attract clients from around the globe.
Over the past few years, her passion for teaching has resurfaced, and she felt a strong desire to bring her two careers together. Someday Consulting is the vehicle that has allowed her to do that. Nowadays, she loves working with creative professionals, teaching them to build their brand, develop their marketing techniques, and establish a revenue-generating business that they can be proud of and rely on for steady and growing income. She has been featured at local workshops and at international conferences presenting on the topics including social media tips, digital marketing strategies, and branding your business.
She stays active in the industry planning weddings, serving as the Director of Operations for the Alberta International Band Festival, and acting as the Country Coordinator for Western Canada with the Association of Bridal Consultants, where she has also earned her Accredited Wedding Planner™ designation.When not speaking, coaching or planning weddings, you can find her travelling the world, curling up with a good book and her bischon-shitzu (Jazzy), and enjoying good food and wine with friends and family.
For the last year or more she has been posting and assisting Veronica in managing all of ABC’s Social media outlets: Facebook, Instagram, Pinterest and YouTube. As of August 1st Cathy will be managing all of ABC’s social media outlets and working with the Directors to create a new marketing plan for ABC moving forward. Please reach out and congratulate Cathy in her new position!
