Best Visual Branding
The Best Visual Branding Award recognizes an ABC member whose brand presence is polished, cohesive, and visually compelling across digital and print platforms. This award celebrates professionals who use intentional design to clearly communicate their brand, attract ideal clients, and elevate the perception of the wedding and travel industry.
This award honors branding that is not only beautiful—but strategic.
Who Is Eligible
ABC Members in good standing
Wedding planners, travel advisors, or hybrid professionals
Branding must be actively in use during the award year
All materials must reflect the nominee’s own business brand
Judging Criteria
Submissions will be evaluated on:
Brand Cohesion
– Consistency across website, social media, and marketing materialsVisual Professionalism
– Quality of design, layout, typography, and imageryBrand Storytelling
– How effectively the visuals communicate brand identity and valuesClient Engagement
– Visual strategies that attract, educate, and convert ideal clientsIndustry Elevation
– Contribution to a polished and professional wedding industry image
Nomination Overview (150 Words)
Provide a concise overview highlighting how the nominee’s visual branding:
Clearly represents their brand identity
Attracts and connects with ideal clients
Enhances professionalism within the wedding and travel industry
This section should explain why the brand stands out visually and how it supports business growth.
Nomination Details (350–500 Words)
Please include:
Examples of websites, brochures, and marketing materials
Description of social media graphics and branding cohesion
Visual strategies used to engage, educate, and convert clients
How branding choices align with target market and services
Supporting Materials
Nominees must submit:
Website screenshots or live links
Social media posts demonstrating brand consistency
Marketing materials (digital or print) such as:
Brochures
Ads
Email graphics
Client-facing visuals
