Best Social Media Presence Award

The Best Social Media Presence Award recognizes an ABC member who demonstrates outstanding creativity, consistency, and engagement across social media platforms. This award celebrates professionals who use Instagram, TikTok, and Facebook strategically to educate clients, showcase expertise, build trust, and drive business growth.

This honor recognizes social media that does more than entertain—it connects and converts.

Who Is Eligible

  • ABC Members in good standing

  • Wedding planners, travel advisors, or hybrid professionals

  • Active presence on Instagram, TikTok, and/or Facebook during the award year

  • Content must represent the nominee’s own business brand

Judging Criteria

Submissions will be evaluated on:

  1. Content Quality & Creativity
    – Visual appeal, originality, and clarity of messaging

  2. Audience Engagement
    – Meaningful interaction including comments, shares, saves, and messages

  3. Strategic Consistency
    – Regular posting cadence and cohesive brand voice

  4. Educational & Inspirational Value
    – Content that informs, inspires, or builds client confidence

  5. Business Impact
    – Evidence that social media supports inquiries, bookings, or brand growth

Nomination Overview (150 Words)

Provide a high-level overview showcasing:

  • The nominee’s creative approach to social media

  • How they engage and build relationships with their audience

  • The overall impact of their social media presence on brand visibility and business growth

This section should explain why their social media stands out in a crowded digital space.

Nomination Details (350–500 Words)

Please include:

  • Social media analytics such as:

    • Follower growth

    • Engagement rates

    • Reach and impressions

  • Examples of content that:

    • Educates clients

    • Inspires audiences

    • Drives inquiries or bookings

  • Strategy behind maintaining consistent engagement across platforms

  • How content aligns with brand values and target audience

Supporting Materials

Nominees must submit:

  • Social media screenshots

  • Engagement metrics or platform analytics

  • Sample posts (links or images) demonstrating content variety and strategy

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Best Visual Branding