You’ve Earned It — Now Flaunt It!

Oct 28

Creative Ways to Use Your ABC Designation Like the Marketing Superpower It Is

Congratulations! You’ve worked hard, earned your ABC designation, and now you have those fancy letters after your name that say, “I know my stuff.”

But here’s the thing — your designation isn’t meant to just sit quietly on your profile like a wallflower at the wedding reception. Oh no, friend. It’s time to let it grab the mic, hit the dance floor, and help you grow your business like the star it is.

Here’s how to make your ABC designation work harder than the wedding planner during sparkler send-off:

1. Put It Everywhere (And We Mean Everywhere)

Think of your designation as the “bling” on your professional name. It should shine every time someone sees you or your business.

Email signature: Add those letters loud and proud.
Website: Make sure it’s on your “About” page and your homepage.
Business cards: That little alphabet soup after your name? Instant credibility.
Social media bios: Your Instagram, LinkedIn, and Facebook pages should scream “Certified Professional.”

Pro tip: If Beyoncé had a wedding designation, it would be in her bio. Yours should be too.

2. Say Cheese — Show It Off!

Don’t be shy. Snap a professional photo with your certificate, frame it in your office, or add a celebratory post announcing your achievement.

Share your “I did it!” moment on social media.
Add a badge or banner to your profile picture.
Make it part of your highlight stories on Instagram.

Bonus points if you add confetti or a glass of bubbly.

3. Include It in Every Client Touchpoint

Your ABC designation isn’t just a title — it’s a trust builder. Couples want to work with professionals who know their craft.

Put it on proposals, contracts, and invoices.
Mention it in your welcome and onboarding emails.
Add a line to your client guides or pricing brochures like:
“As an ABC Certified Wedding Planner, I follow the highest professional standards in the industry.”

This isn’t bragging — it’s reassurance.

4. Media Magnet: Use It in Your PR

Local press, blogs, and venues love experts with credentials. Your designation can open doors.

Add it to your press kit or media bio.
Mention it in interviews, podcast appearances, and speaker bios.
Submit weddings or styled shoots with your designation attached — it adds authority to your submission.

Your letters make editors say, “Ooooh, this one knows their stuff.”

5. Network Like the Pro You Are

When attending industry events, mixers, or conferences, lead with your designation. It’s a conversation starter and credibility booster.

Add it to your name badge.
Include it on your event registration forms.
Mention it casually when introducing yourself:
“Hi, I’m Taylor, Certified Wedding Planner with ABC!”

No humblebrag needed. Just fact.

6. Use It to Justify Your Value (Because You Deserve It)

You didn’t earn this designation for nothing. It represents your education, experience, and commitment to excellence — which means it should also support your pricing and brand positioning.

Add it to your “Why Work With Me” section on your website.
Use it during consultations to explain your professional standards.
Don’t discount your worth — let your designation back you up.

Clients trust experts, and you are one.

7. Celebrate and Keep Climbing

Earning your first designation is just the beginning. ABC offers a progressive path — so keep growing!

Move up to your next designation level.
Add specialty certifications (Destination Wedding Planner, Signature Wedding Designer, etc.).
Share your wins — they inspire others in the community.

Because nothing says “I’m serious about my craft” like stacking those credentials.

In Short: Don’t Let Your Designation Collect Dust

Think of your ABC designation as your own personal hype squad — always ready to elevate your reputation, open doors, and impress clients.

So go ahead… add it to your bio, print it on your swag, shout it from the rooftops (or at least your Instagram Stories). You earned it. Now make it work for you.

Call to Action:
Not sure how to maximize your designation? Join one of our Wedding Wednesday webinars or check out the ABC Member Resource Library for tools, templates, and branding tips.

And don’t forget to tag ABC when you show off your letters — we love celebrating with our members!