Show Up Higher on Google with Wedding Industry–Specific SEO
By Veronica M. Foster, MWP, VTA
If a couple can’t find you online, they probably won’t hire you.
In today’s wedding world, your Google presence is just as important as your Instagram aesthetic. Search engine optimization (SEO) is what helps your website rank higher on Google when couples search for “wedding planner in Dallas” or “best day-of coordinator near me.”
But general SEO advice isn’t always enough. As a wedding professional, you need to optimize your website with wedding-specific terms, industry badges, and trusted backlinks to stand out in a competitive market.
Here’s how to make it happen.
What Is SEO—And Why Should You Care?
SEO stands for search engine optimization, which refers to how easily your website can be found by people searching on Google, Bing, and other search engines.
When done right, SEO:
Helps you get discovered by local couples
Increases your website traffic (without paying for ads)
Builds your credibility and authority online
Attracts higher-quality leads who are already searching for what you offer
In a crowded wedding market, strong SEO helps you show up—not just show off.
5 SEO Tips for Wedding Professionals
1. Use Wedding-Specific Keywords
Don’t just optimize for “wedding planner”—use terms couples actually search, like:
Wedding planner in [your city]
LGBTQ+ friendly wedding planner
Elopement planning services
Wedding coordination packages
Use these keywords naturally in your website copy, headlines, image alt tags, and meta descriptions.
Then go a little bit further and make sure that you are optimized for:
Your ABC Designation: Professional Wedding Planner
If you do room blocks: Wedding Room Block Creation
2. Update Your Google Business Profile
Make sure your business listing includes:
Current contact information
Service area(s)
High-quality photos
Recent reviews
Your Google profile is one of the most visible places your brand appears online. Keep it up to date!
3. Add Location Pages to Your Website
If you serve multiple cities or regions, create individual pages for each one. For example:
/wedding-planner-atlanta
/destination-weddings-aruba
This improves your chances of ranking for multiple geographic searches.
4. Link to Reputable, Relevant Sources
Search engines value backlinks from trusted websites. That’s where your ABC membership comes in.
Boost SEO by Using Your ABC Logo and Designation Badge
When you display your Association of Bridal Consultants (ABC) membership logo and your designation badge (RWP, CWP, PWP, MWP, etc.) on your website with a backlink to ABC’s official website, you:
Show Google you’re a legitimate, trusted professional
Gain high-quality backlinks that improve your domain authority
Increase client trust by displaying your credentials
Stand out from non-certified or less experienced competitors
Do This:
Add your ABC logos to:
Your website (footer or About page)
Your email signature
Your social media bios
Your digital proposals or welcome packets
Link them to: https://www.abcweddingplanners.com
This tells search engines (and clients) that you're affiliated with a recognized, reputable industry organization—and that makes a difference in your ranking.
Final Thought: SEO Isn’t a Trend—It’s a Strategy
While Instagram might help you go viral, Google helps you get booked. Couples trust the first page of search results, and showing up there takes consistency, optimization, and credibility.
If you’re not sure where to start, take one small step this week:
Add your ABC logos and backlinks to your website and email signature.
It’s a fast, effective way to start boosting your SEO and building your brand presence online.
