How to Grow Your Business with Video Content
By Veronica M. Foster, MWP, VTA
Video is no longer optional—it’s essential.
Whether it’s a quick behind-the-scenes clip on Instagram, a polished Reel, or a planning tip recorded from your phone, video content builds trust, connection, and visibility faster than almost any other type of marketing.
Couples today want to see who they’re hiring. They want to feel like they know you before booking a call. Video makes that possible—and powerful.
Here’s how wedding pros can use video to grow their business, build credibility, and show up where their clients are looking.
Why Video Works
Builds Trust Quickly
People do business with people they know, like, and trust—and video helps them get there faster.
Boosts Social Media Reach
Instagram, Facebook, YouTube, and TikTok all prioritize video in their algorithms. That means more exposure for you—without paying for ads.
Improves SEO
Google loves video content. Adding short clips or embedded videos to your website can improve your rankings.
Increases Engagement
Video grabs attention, keeps users on your content longer, and leads to more clicks, shares, and inquiries.
What Types of Videos Should You Create?
Start with short, value-packed videos that speak directly to your ideal couple. Here are a few wedding industry–specific ideas:
“Meet the Planner” Intro Video – Share your story, process, and personality
Client Testimonial Clips – Real words from happy couples carry major weight
Behind-the-Scenes Moments – Show your work in action (setting up a ceremony, calming a stressed couple, or fixing a floral snafu)
Quick Tips or Wedding Planning Advice – Share timelines, budgeting tips, or what couples forget to plan for
Venue or Vendor Features – Tag and collaborate with local partners
Styled Shoot Highlights – Showcase your creative work
Before/After Transformations – Room flips, setups, or flat lay details
Where to Post Your Videos
Start with platforms where your ideal clients are already looking for inspiration and answers:
Instagram Reels (up to 90 seconds)
Instagram Stories (great for day-of content or Q&As)
TikTok (short, fun, and trend-friendly)
YouTube (longer-form tutorials, tips, or vlogs)
Facebook Video or Facebook Live
Your Website (embed testimonial or intro videos on your homepage or service pages)
Your Email Marketing (add videos to newsletters to boost clicks)
Don’t Stress About Fancy Editing
You don’t need expensive gear or complicated editing to be effective. Your smartphone is more than enough.
Focus on:
Good natural light
Clear audio
A steady frame
Speaking from the heart or showing real moments
You can use simple apps like CapCut, InShot, or Canva Video to trim and add text. Canva even has pre-sized templates for Reels, Stories, and TikToks to make it easier.
Real Example: The Video That Booked the Client
ABC member “Melissa,” a planner in Arizona, created a 60-second Instagram Reel showing her calming a bride during a rainy ceremony delay. She didn’t script it—it was a real, heartfelt moment. That video has since booked four new clients who said they knew immediately, “You’re the kind of planner I need.”
Video shows—not tells—who you are and what you do best.
Final Thought: Press Record, Not Just Post
You don’t need to be a video influencer to make an impact—you just need to show up. Start small. Stay consistent. And let your personality and professionalism shine through the lens.
Video is more than content—it’s a connection.
