Accredited Wedding Planner™: How to Use Your Newly Trademarked Designation to Elevate Your Brand
Earning the Accredited Wedding Planner™ (AWP™) designation is a major milestone in your professional journey — and now, it carries even more weight. The Association of Bridal Consultants (ABC) is thrilled to announce that Accredited Wedding Planner™ has officially been approved and registered with the United States Patent and Trademark Office (USPTO).
This achievement does more than add prestige. It protects the integrity of the designation, reinforces its credibility, and empowers YOU to use it as a powerful marketing tool in your business.
Below are the best ways to leverage your newly trademarked designation to strengthen your brand, elevate your reputation, and attract your ideal clients.
Showcase AWP™ Everywhere Your Name Appears
Your designation is now a legally recognized mark of excellence. Use it proudly and consistently:
Add AWP™ after your name on your website
Update your email signature
Include it on all printed materials (business cards, brochures, event signage)
Add it to your biographies, speaker profiles, and media pages
This instant visual cue communicates your expertise before you even say a word.
Announce Your AWP™ Achievement on Social Media
Your clients want to work with professionals who invest in their craft. A public announcement gives you visibility and credibility.
Post ideas:
Exciting news! I’m officially an Accredited Wedding Planner™ through the Association of Bridal Consultants…
Share a photo of you working at an event
Record a short video explaining what AWP™ means to you
Add “Accredited Wedding Planner™” to your LinkedIn headline and bio
Don’t forget to use hashtags to increase reach:
#AccreditedWeddingPlanner #AWP #WeddingPlannerLife #ABCweddingplanners
Update Your Media Kit & Pricing Guide
Clients and vendors are often looking for qualifications that set you apart. Make sure your AWP™ designation appears in:
Your PDF pricing guide
Your About page
Your proposal or contract packets
Press/media kits
This is especially helpful for luxury or destination clients who prioritize vetted professionals.
Highlight the Trademark in Sales Conversations
When speaking with prospective couples, incorporate your newly trademarked designation into your introduction or unique value proposition.
For example:
“As an Accredited Wedding Planner™—a nationally trademarked designation through the Association of Bridal Consultants—I follow industry standards and best practices to ensure your planning experience is seamless and stress-free.”
This positions you as credible, reliable, and professionally trained.
Add the AWP™ Badge to Your Website
If you haven’t already downloaded the AWP™ badge from your ABC Member Profile, now is the perfect time. Using the trademarked badge visually reinforces:
Professionalism
Education
Industry credibility
Place it prominently on your homepage, your footer, and your About page.
Use AWP™ in Your Branding & Marketing Campaigns
Use the trademarked title when:
Submitting styled shoots
Applying for awards
Promoting speaking engagements
Writing guest blogs
Pitching to venues or vendor partners
Every use helps organically elevate the designation—and the ABC brand—as the recognized standard in the industry.
Correct Use of the Trademark
To maintain trademark protection and professionalism:
Always use AWP™ on first reference
Use the full wording Accredited Wedding Planner™ when appropriate
Do not alter the name or the letters
Do not use variations such as “ABC Accredited Planner”
As long as you use it accurately and proudly, the trademark becomes a strong pillar in your brand identity.
Final Thoughts
The approval of the Accredited Wedding Planner™ trademark is a major moment for you and for ABC. It signifies excellence, credibility, and a commitment to the highest standards in the wedding industry.
You’ve earned it — now let it work for you.
