Mayuri Parikh

Title of Session: Benefits of Using CRM in Your Wedding Business

Mayuri Parikh, founder of **True Client Pro**, created this business management software for florists, event planners, and venue owners. A former wedding planner and florist, she ran **Mayuri’s Floral Design** for 12 years, producing over 80 events annually in Hudson Valley, NY.

During a busy season, a serious family matter forced Mayuri to step away from her business. She searched for management software to keep things running smoothly but found existing options inadequate. Each platform lacked essential features, and as her business grew, the software couldn't keep up. She needed an all-in-one solution to manage floral and event operations seamlessly.

That’s when **True Client Pro** was born. Designed from firsthand experience, it streamlines business operations—from initial client inquiries to event execution. Today, True Client Pro empowers businesses with the tools they need to stay organized and thrive.